DANIELLE J. WILBURN
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About

I am a Tennessee native living the California dream :)

I am the morning executive producer at KCRA-TV in Sacramento, CA.  Before moving to California in 2020 I was the morning executive producer at WRCB-TV in Chattanooga, TN.  I moved to East Tennessee after spending nearly three years in Jackson, TN as the 6:00 p.m. producer during my first year and was later promoted to the 10:00 p.m. show and the senior producer. With all of  my accomplishments in my career, I decided to focus on my passion and my purpose. I love to motivate others to be great. As a result, The Transition and Just Faith It were born! The Transition,  allows me to push others to their highest level of greatness through the power of proper marketing and brand management. I win when people around me win. Just Faith It is a message given to me by God.  I believe it's God's way of sharing His word through His vessel. 


My education began at West Memphis High School where I developed my style and passion for the English language. At the University of Memphis, I was a student of journalism, in which I focused my studies on broadcast media. To this day, I immerse myself into the world of journalism, and might I add that I am a “news junkie.” Each evening, I watch multiple newscasts, molding my craft around the unique talents of local and national newscasters.  I am a former reporter for the University of Memphis’ student newspaper, The Daily Helmsman. While studying at U of M, I  was also a radio DJ at WUMR U92 FM and the “on the street” reporter for the U of M chapter of NABJ’s The Conversation/

Whenever I am not in a newsroom or in my office working for The Transition or Just Faith It, you can find me outside on a trail for a jog listening to music.  I like to think that I have an eclectic taste in music. It ranges from jazz to gospel and beyond. The powerful lyrics and breathtaking vocals of artists, like Whitney Houston, spark my enthusiasm for creativity.
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 On an essential note, my primary motivation comes from my mother. I aspire to exude my mother’s undying sense of wisdom and strength in everything I do.

    Contact me for speaking engagements 

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